What is Your Small Business Technicoloured Coat?

By Donnie Starr On August 4, 2008 Under Small Business You may have heard business coaches or other business people talking about a USP. A USP is a Unique Selling Point. I call it the technicoloured coat because if you imagine a crowd of people in drab black and grey winter coats and then this one person in a technicoloured coat, they are going to stand out. What is it that makes your business stand out? What makes you stand out from any other business in the WORLD?