What Consequence Will Google’s Search Algorithm Have On Search Engine Optimization Breakdown?
Have you read Google’s application for a patent on their search algorithm?. These reports have certainly produced a great deal of activity along with anxiety on the entire Web population and Internet marketing. For example, link spamming was considered rather extensively in the document. The United States Patent Application (#0050071741) has set broad boundaries on rampant link building which I support since of the prevalence of Linking Psychosis.
PART OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:
But what I don’t agree entirely is the manner in which they attribute the merit of web pages by by putting premium on its popularity over time. I don’t agree with this perspective that being more popular ought to be perceived as having a higher value but this seems to be what the states.
ADVERTISING SHOWN IN YOUR INTERNET SITE AFFECTS YOUR POSITION AS WELL
One more fascinating entry in the application is the way they will rank a website based on the kinds of advertisements are found on your site. So, if a big advertiser like Amazon placed an ad on your page, then this will get high ranking for your website. This is surely a welcome development for websites that get to have high-profile companies place ads on their pages. But the question is that lets say you have certain products or services available for purchase on your website, would you run an Amazon advertisement for the similar products or services just to obtain high ranking? Why would anyone promote the competitor’s products or services just to rank higher on search engines? Come to think of it, I wonder how Google will select the companies who will provide the increase in rankings to the websites where their ads are displayed. For me this is another case of giving more value to being large and popular rather than putting more value on the attribute and importance of a website. The paper as well talks about past information in relation to a website ranking in a given point of time, emphasizing how its popularity all of a sudden increases in terms of website traffic whenever the website is 0 and how it consequently affects its rankings.
One more aspect that needs mentioning is determining the value of pages based on user maintained and generated data that looks through your browser’s bookmarks and favorites. Now that makes me wonder if this algorithm element is within the limits of user privacy. Would you allow Google to look into your computer and see what sites you have bookmarked and saved in your ‘favorites’ folder?
CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?
In addition, Google will also take note your browser’s cache files as a method of assigning the value of a website. The paper also states that search engines will monitor cookies to see the shifting attraction (could be upward or downward) of a particular web page. This could also challenge the boundaries of privacy as well. The application document ,in addition, has provisions on imposing further penalties on up and coming websites by giving them pitiable ratings over a long period of time. For algorithms that are not readily detected and for long term purchases of domain names, the application document express that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the rationale, then it would be advantageous to basically extend the term of your domain name registrations because it will bestow improved ratings. If approved, this will create changes in the domain name market given that domain name registrations will become an important factor in a determining a website’s ranking. This proposal may well result in domain names being be maintained and marketed rather than leaving them to expire at the end of their registration periods. Are we looking at selling of domain names as becoming a profitable business? We’ll observe over time if that happens.
THOSE COMMENCING TO UNDERSTAND SEO NEED TO KEEP THIS IN MIND:
The patent application also adds that it will be imposing penalties to sites that are linked to ‘illegitimate’ domains. I hope they find a technique to ascertain if the links are from competitors that intend to destroy a site by intentionally linking the competitors’ sites to ‘illegitimate’ domains. With all the talk about links related to quality page rankings, it looks like older content will be at a disadvantage because it is not new and as a result it will possibly be on the losing end with regards to getting new links. However if the content is still worthwhile and relevant then to some extent it could still get links to it. In the case of anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are very important factors in determining rank. This means that if links accumulate, they would vary as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.
BETTER CLICK-THRU RATIOS AFFECT GOOGLE SEO:
One last major item in the application document is the ‘clickthrough’ information that Google determines from their search engine results that allocate sites higher rankings if they get high ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google can check the number of times that a site is selected from the search results page and even the amount of time that site visitors spend looking at the document in the link. This is how Google gets some of the data on the way a page is ranked. With all the interesting things mentioned in the patent application paper, I imagine it would be a lot more fascinating to find out the people’s reactions to the content of the document. So get ready to hit the forums and see what the people have to say.
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