Understanding The Debate Over Authority Sites Versus Mini Sites

There has been a lot of discussion over which types of sites are better for marketers: authority sites or mini sites. However, Google seems to have the final say in the outcome of this type of debate. Yet recently the attention mini sites have received from Google seems to be nearing an end. In the last few algorithm changes, though, the larger content rich sites seemed to have gained favor over the mini sites. This is Google’s way of working towards offering their users better search results. Despite this, a mini site still has its place in your marketing efforts. If you like Internet marketing you will soon realize that a lot of new launches such as Xtreme Traffic Arbitrage benfit greatly from this style of marketing.

Some people like mini sites because they think it’s easier to make money with them more quickly. This strategy can be effective. Yet, to think this way all the time can limit your possibilities in the long run. One possibility is to break a market down into profitable and very small groups of one or two keyword phrases. Then, simply create ten or twenty mini sites for that niche. If everything is right, and your research is solid, then you will rank for them fairly quickly. But keep in mind that Google has made it very clear that mini sites are not on their popularity list. The decision about a mini site or an authority site can be looked at from many angles. For example, let’s say you have 10 mini sites and one large authority site. Then let’s think about getting traffic to each situation. You will need to duplicate your traffic building efforts times ten for the collection of mini sites. You will need to send traffic to the authority site, as well. But with an authority site you can target different pages within the one site. In other words you can leverage your time better with authority sites. There’s also what is known as a “stickiness” value associated with larger sites. Smaller mini sites have limited content and are almost impossible to make “sticky.” If you like Internet marketing you will soon realize that a lot of new launches such as Xtreme Traffic Arbitrage benfit greatly from this style of marketing.

An authority website gives you the opportunity for greater credibility at a faster rate. It’s just more credible to visitors to read a large site that is filled with useful information. Many people simply make the leap that the person behind the larger site has a larger knowledge base to draw from. For some people, this is all that is needed for credibility to be established. This is a rare situation for mini sites. It’s not impossible, but it is definitely rare. Each market in which you are involved online needs to be considered separately because each venture is unique. Each business you have has unique characteristics that involve the entire spectrum ranging from marketing/advertising considerations to your own personal interests. Knowing this, it’s not a good idea to proclaim either authority sites or mini sites to be superior.

If you are just learning about Internet marketing and want to see how it can advertise your business then a prime example is Facebook Cash Generator 2.0.