The Pretty Woman Concept

We’ve all seen it. Julia Roberts is shopping on Rodeo Drive. She’s dressed in her “professional” gear and will get that notorious angle from the saleswomen. And naturally, we’re all cheering when she stops back by the store in her newly purchased couture, arms laden with buying baggage and delivers my favourite line of all time. “You’re employed on fee proper? Big mistake, large!”

All of us love to observe that scene and really feel like we establish with Julia. Nevertheless, I’m going to confess something here. I think that, whether or not we’re keen to admit it or not, all of us in sales have been guilty of this crime. I do know this is extremely politically incorrect, however come on now. The minute we encounter a customer, we kind some sort of cut up second judgment as to what sort of client they are.

The issue doesn’t lie in that initial judgment (even though it’s more than likely fully improper!). The problem is born the minute we allow ourselves to act based mostly on that initial opinion.

The single most powerful gross sales and advertising and marketing software we have is word of mouth from previous and current clients. By the identical token, the quickest method to lose business is for one individual to have a negative experience with anyone associated along with your company. If that occurs, you’ve not only lost that person’s business, but almost certainly anybody that individual occurs to talk to whereas they’re nonetheless upset, and by proxy, anyone that second person talks to, and so forth and so on.

So what lesson can we study from everyone’s favorite working girl’s shopping experience? I know you’ve heard it time and again, but seeing this occur over and over again in stores across the nation, I feel it undoubtedly bears repeating. Ever particular person you are available in contact with is a possible sale. Every potential sale is a possible fee for you and a possible increase in your organization’s profits.

It’s really that easy, but from my personal expertise as a customer, most salespeople don’t seem to get it! All clients want is to feel that you just recognize the fact that they’re spending cash in your product. They don’t want to feel as should you’re wanting down on them, and so they definitely don’t need to feel as if they’re interrupting your day of leaning in opposition to the wall trying bored.

In case you ask me, projecting an air of self-significance is the one easiest option to fail at retail or any other sort of sales. So, the subsequent time you encounter a possible buyer try to remember that silver display second of Julia and try to determine if you want to be those women that everybody in the theater is booing or the great people who make her really feel like a princess!

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