The Advantages of Written Ads

All we learn comes through our five senses. Advertisers try to appeal to as many as possible. For example, smell alone can sell fresh baked goods. Taste samples in grocery stores encourage people to buy the full package. Mattresses are not sold for looks but by feeling. People want to lie on them to imagine how comfortable they would be for an extended time.

Of the five senses, sight takes first place as most important. Researches discovered that 80% of what we learn is received through our eyes. Most of the rest comes through our ears. This means that radio ads must get the consumer to recall a vision, smell, feeling, or taste of the product through audio alone.

Advertisers are smart to keep that 80% in mind when planning their ads. If they can include sounds, that’s even better. But printed ads can be read over and over and thus influence more people than sound alone.

Visual advertisement uses words and pictures. Words are abstract representations of real objects. The word ‘mom’ brings to mind a person, and good or bad memories. Words can also represent products. Some slogans have become famous. One of the best know was the Wendy’s ad phrase, “Where’s the beef?” Though mostly heard, it sold millions of hamburgers.

The quantity of words is rarely as important as the quality.  People are busy and rushed. The message of the ad must be quick and catchy and informative, yet must give the message without boredom. This is a hard balance.

Sometimes humor is just the ingredient needed to make an ad unique. It generally makes an ad easier to remember. Alaska airlines’ ads did an excellent of portraying their qualities through exaggerating the competition’s weaknesses. Their humorous ads won many awards and kept people watching.

Sometimes the ad is only a reminder of what the consumer already knows. A motto, a logo, or a symbol each might associate itself to a particular product. The colors of Pepsi alone will sell the product. In other words, the picture is all the ad needed.

When ads use visual and audio, use effective words, and add a touch of humor, that ad will surely get the attention of the public. It is a difficult combination, but certainly possible. Some are able to concisely express their product and then have the message flown over a large gathering of people. This is called a banner ad. It is an effective way to get a well planned message out to a large audience at a minimal cost. And with the added attention attractor of the plane’s motor, the two major senses of sight and sound are used effectively to get the message to the public.

When you have the message perfected, then it is time to call a company that provides airplane banners who can guide you through the process of getting it printed and into the sky. The effort you put into making it just what you want will soon begin to turn into great results.