Telemarketing in the UK

Lately, telemarketing has suffered a bad rap. Whereas once upon a time it was a good way for UK firms to build their business profiles and win customers, these days different processes apply and firms need to be shrewder than before.

The problem is that in the United Kingdom in the 90s, many telemarketing corporations got carried away with themselves and showered the country’s phone lines with sales calls selling everything from contract cleaning to ladies lingerie. With everybody’s phone number available in the yellow pages, the phone was thought of as the fastest way to get to the greatest number of folks.

Lots of the issues came from the proven fact that many telemarketing UK corporations were using untrained folk to make mountains of calls. This meant the people making the calls had little understanding of what they were doing or the advantages of the products that they were selling. A large amount of these calls were simply time wasting for both the caller and the callee.

By 2000, the telemarketing UK industry was under fire and quite shortly, compelled to change it ways. Nowadays, tough regulations are established. To stop unwanted calls, a phone user simply has to register their number with the Direct Promoting Organisation (DMA). Should a phone user receive any calls from a company after registering with the DMA, that telemarketing UK Company can be fined.

It all modified in 2003 when the govt. passed the Government’s Privacy and Electronic Communications (EC Directive) Laws 2003. This law made it illegal for telemarketing UK companies to make uncalled-for direct promoting calls or perhaps send faxes to such firms who said that they do not want to get such calls.

This law has forced telemarketing UK companies to be much more pro in their approach. As it is no longer legal to blank call loads of phone numbers out of the phone book, research has become much more proficient as has coaching.

Nowadays, only firms that know exactly what they are doing get involved in telemarketing, that has seen the standards of this industry rise seriously.

Chris Harding runs ‘I Am Telemarketing ‘ in England and has over 25 years of telemarketing experience.