Statistics In Mobile Marketing That Are Important For Your Business
At present, a large amount of people are still wary about the effectiveness of mobile marketing, actually, mobile marketing statistics can be a businessman’s best friend. It can be credited to the fact that many people nowadays use mobile devices and that typical marketing methods are not anymore effective as comapred to yesteryears. Here are some relevant mobile marketing statistics given by an employment lawyer who was once one of the business brokers dealing with forex that points out its edge as a better form of marketing technique suited for today’s business.
An important mobile marketing statistics is the usage of mobile devices among people. Accenture conducted a survey on US internet users on December 2001 which reported tha 21% of these users preferred mobile devices, which is second only to 51% who chose laptop or desktop computers. But that is however the figure for the baby boomers generation or those who are 45 years of age or older. On the other hand, 47% of Gen Y respondents ( 18-24 year old) choose mobile devices over other consumer electronic devices These figures emphasize the younger generation’s choice of mobile phones as a medium among younger people. This is a rather important indicator that mobile advertising is indeed the wave of the future.
Another one of the relevant mobile marketing statistics is there is a significant improvement in recall and comfort with mobile ads. Nielsen Mobile studies on March 2008 revealed that individuals are getting the hang of mobile advertisements. In fact, the study elaborates further that mobile advertising recall rate increased by 38% from 42 million to 58 million during the second to fourth quarter of 2007. On top of this, more than half of mobile data subscribers are responsive to mobile ads after exposure. This signifies a growing pattern of openness among mobile phone users with regards to mobile marketing.
The implications of these mobile marketing statistics are huge since they all point out to the increasing trend of mobile marketing. Admittedly, there are still some data from updates research that can support the importance of mobile marketing but it cannot be denied that mobile marketing is very beneficial to business.