Small Business Internet Marketing Means More Than Just A Web Site
small business internet marketing success strategy
In order to reach their customers where they are actually conducting searches and research, big companies know that they need not only a Web site, but a comprehensive Internet strategy. It is equally important for smaller firms, organizations and even individuals to have a small business Internet marketing plan that goes beyond just having a Web site.
According to a recent Nielsen Online survey, 50 percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent.
The e-survey found that consumers use search engines 72 percent more than they did two years ago, when a similar survey was conducted. (Source: Nielsen Online/WebVisible survey, Feb. 2009)
“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” said Bret McCormick, co-founder of OurNEWSCafe.com, one of the industry leaders in small business Internet marketing.
More and more people are turning to the Internet through computers and wireless devices as their first source for information — its an absolute fact. Small businesses, organizations and individuals often find themselves discounting it because they believe they can’t afford it and don’t really understand it, not fully aware of this major shift in consumer behavior, or unsure about how to act upon it.
OurNewsCafe.com, one of the industry leaders in small business Internet marketing, is ready to help with personalized service, as well as prices that fit within most existing advertising and marketing budgets.
“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said McCormick. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”
Some Internet Web site marketing companies boast that they guarantee their clients will have a first-page (top-10) ranking in Google. With OurNewsCafe.com, small business Internet marketing outcomes don’t stop with the consistent placement of its clients on the first page of Google.
Our News Café’s small business Internet marketing strategy includes a comprehensive review of the customer’s target markets and niches, and extends far beyond Google. Strategies for most clients include implementations on Twitter, Facebook, Bing and Yahoo, search engine optimization and even video.
Proof? It was no accident if you found this article because it was ranked highly in a Google, Yahoo, or Bing search. We targeted you because you did a search for small business Internet marketing information. This article was designed and crafted, marketed and distributed to reach people with the specific interest in small business Internet marketing, like you. Now you can put our strategies and expertise to work for you. Deliver your message to your customers and potential clients where they are searching for it.
Send an e-mail to publisher (at) ournewscafe.com to request more information about Our News Café. A representative will contact you within one business day.