Learn How Google Ranks Websites
How does Google rank your webpages and websites?
According to Google, there are 200 factors that Google uses to rank your webpages against the competitors. Most of other search engines like Bing and Yahoo Search also have these typical elements. You can’t assume your website to rank on the initial page of search results if it is new, doesn’t have excellent fresh content, does not follow SEO guidelines and incorporates Black Hat SEO strategies.
Let’s see some of the top ranking factors according to my research and data collected from the internet. Note: I am not explicitly mentioning Social Networking Elements because it is a really interesting factor and deserves for a separate write-up which I will be writing soon.
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1. Age of Domain: If your domain is newly registered and is just a few weeks or even months old, then be patience. Patience is the key. You have a long road ahead of you. A domain is like a property, the older it gets, the far more value. The age of your website helps develop trust. If your internet site has been online for several years, chances are you have an established enterprise, you have a very excellent network and a constant flow of visitors.
2. Domain Hosting: Where is your web site hosted? Discover out by way of your hosting company what continent or country your internet site is hosted in. This can frequently times play a significant role in search rankings. Often use a reputable hosting business. If your company is US based then use a hosting business in the United States. Also, I constantly recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are much more inexpensive. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but really true.
3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to home hundreds of websites on 1 server. Make certain that your neighbors on your server are not classified as spam.
4. URL Structure: Make positive your URL structures are really clean. There need to not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.
5. Content: Content is very important. To start make positive you have text on all your essential pages, then make certain it is good text consisting of your targeted keywords spread throughout naturally. Merely put, Usually write your content for humans, your internet site visitors initial and By no means write content for the solo purpose to achieve google pagerank checker rankings. Chances are the content will not be user focused or present value to your visitors.
6. Internal Link Structure: Make positive your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from each page of your site. Make certain the code of your site is verified and keep flash and JavaScript to a minimum, if you can. Essentially make positive the site is clean, easy to use and interlinked to aid the user experience.
7. Trust: Do you at least have a mailing address listed on your site? You ought to if you don’t. Google likes to see trust factors on websites so anything you can add that could assist develop trust for your audience will benefit your rankings. I always suggest having a phone number on every page of your website. Make it effortless for individuals to do enterprise with you, it all starts with establishing trust and that starts with contact data on your site.
8. Keywords: Make certain your web site is optimized using your keywords. This means any alt tags for images, meta page info and existing content at the quite least of things. Keep in mind to naturally optimize your site based on the content of each page of your internet site.
9. Bounce Rate: Even though bounce rate could not appear crucial if Google sees that nobody hangs out on your web site for more than a couple of seconds prior to they leave this could be a ranking problem over time. Make changes to get visitors engaged with your web site. Simple issues, like video, newsletter sign up, call to actions, etc will assist enhance your bounce rate over time. Make positive you have appropriate tracking on your web site, such as Google analytics.
10. Outbound links: Make sure the web sites that you link to are 100% relevant to your business and business. If you sell animals toys but you are linking to a web site that sells shoes that is not extremely relevant and over time could actually impact your rankings. Bottom line is if it makes sense to link to another website, then do so, but keep in mind you could be sending your visitors away from your website.
11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), do not purchase or exchange links. Marketplace and promote your business on-line to build visitors to your site over time. If you do, then the relevant links will follow! **Note: As the Google (and yes there are 2 other major search engines!) algorithm adjustments there are usually new ranking elements that come into play, such as the page load time and numerous others. I am positive when I re-do this list a year from now, there may be yet another 1 or two additional factors. As I told you earlier, Google looks into 200 factors when assigning a rank number to your website. Stay tuned to HowGoogleRanks.com, read all the articles and tips. It is also extremely essential to use the guidelines and optimizations in a excellent manner with out breaking any rules of the big Gaint google ranking factors . Make Google happy and Google will keep you happy.
Stay tuned to http://www.howgoogleranks.com for new SEO suggestions and articles to improve your Google rank.
Any thoughts or comments would be extremely appreciated. Thanks!