How Important is On-Demand Customer Service to Your Small Business

By Donnie Starr On August 18, 2008 Under Small Business I am constantly amazed by the fact that some companies don't bother to respond to website information requests...acknowledge voice mails...reply to emails, etc. It's safe to say that being totally ignored represents the extreme end of the (bad) service spectrum and very few will argue that "indifference" is not a good customer service strategy. But what constitutes reasonable or excellent service in today's marketplace? When I research a product/service online, I find myself getting agitated if I don't get a reply acknowledging my interest within the same business day. Are consumers more demanding today than in the past?