How Can Internet Businesses Tell If A Computer Optimization Software is Really Proven in Less Than 15 Minutes?

By Small Business Ideas On October 12, 2009 Under Small Business

Overview - This article draws attention to a fast method that anyone can use to independently review the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should be aware that, although the method described in this article is new and not perfect, it does present a distinct advantage over most other alternatives.   

The problem - Never has the choice of computer optimization software been so vast, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before making their purchase. This is a challenge, because computer optimization software which are popular also tend to be proven and effective. Conversely those which are not may be new, unproven or both and are inherently riskier.

The options - Most users still rely on forums. Yet the problem with this approach is that forums provide, at best anecdotal evidence of the popularity of any software. Another obvious downside is the risk that participants to the forum may seek to just promote their own software instead of providing their independent opinion.

Software vendors’ sites provide another method. An obvious challenge with this method is that vendors are not independent and that they will always present their software in the best possible way.

Independent sites which compare similar computer optimization software, for example Anti-virus programs, Registry Cleaning Software, Adware & Spyware removal programs etc…, represent another method. A major challenge with this method is that by and large, these sites focus their attention almost exclusively on the detailed technical features of the software they are comparing, and do not provide independent information on their popularity as they lack the data to do so.

So what is the method, which can empower the users to establish the popularity of any computer optimization software independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. Many of the most popular computer optimization software are sold at least partly through digital market places and are given an indicator of popularity known as Gravity. Put simply, this indicator is linked to the number of sales transactions made for a particular software over a period of time. Software vendors have no influence on the Gravity measure that Clickbank calculate and compare across any range of digital products. This indicator is therefore a good independent measure of popularity. Anyone can independently verify the real popularity of any computer optimization software visiting Clickbank or another digital marketplace. Despite the fact that even this method has its own limitation (i.e. Clickbank does not sell all Computer Optimization Programs), it is one that can be followed independently by anyone.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).