Flash Tricks For Improved Search Engine Rankings

Traditional knowledge says that if you utilize Flash during a web site it will hurt your search engine placement. This is often due primarily to go looking engines having a onerous time to index Flash content. But with a little ingenuity we tend to will use that very downside to our advantage.

Let’s 1st take a look at how search engine indexing can cause you issues on your web site.

Most net sites are engineered up of menus and context areas. The menus are frequently text based mostly, creating them simple to update or change. The content depends on our writing creativity. Each of these can lead to search engine indexing trouble.

Search Engines scrutinize the text on your pages, menus along with content and they produce their index on what they find. Therefore far therefore good. However just how do the search engines do this? They’ll’t examine your page and decide that is the most content area visually, so they merely begin at the top of the code and work down.

If your web site follows the standard pattern of a navigation bar on either the top or down the left aspect of the page and uses a table structure to realize this, then your whole nav bar can be browse and indexed before your main content area. If your web site contains a lot of variation then this shouldn’t be a problem. However what if your site is targeted on one subject and your navigation bar tends to repeat words? For example you may have a web site that sells watches and your nav bar could read like this: Men’s Watches, Women Watches, Sport Watches, etc. You’ll be able to see how straightforward it’s to repeat that word Watches.

Search engines like to present points to sites that contain valuable content that is easily categorized and recognizable to visitors, however they additionally take away points for keyword spamming. In the on top of Watch example, the nav bar might easily cause your page to be listed as a keyword spammer.

Here is the first Flash Trick to improve your ranking. Produce the navigation bar in Flash. This manner all those repeating words are now hidden from the search engine spiders. As a new profit the code taken up by the Flash will probably be less than the code utilized in the text based nav bar. This will facilitate the search engine spiders to concentrate on the main content space of your page.

Let’s currently examine another common downside with search engine indexing. In this instance take into account a searching web site selling the same watches as in our previous example. Each watch page can have a description of the individual watch, and that is fine. However each page may additionally have “boiler plate” text as well. There might possibly be a standard description for a particular watch whole, or presumably warranty or shipping information included on the page.

Another red flag that goes up for the search engine spiders is text repeating from page to page. The more distinct each page is that the more seemingly the search engines can consider the text as relevant. If there is an excessive amount of repeated text, the search engines could even drop all the pages that they believe have duplicated text. Not a sensible scenario, especially if you don’t need to be forced into making fully original text for each page on your site.

Here is Flash Trick range two. Keep all the distinct content on your pages as html text and convert any repeating text areas into Flash files that are placed into the pages. This way, only the distinct text is visible to the search engines and your repeating text is hidden within the Flash file. Any text that you simply tend to repeat from page to page may be a prime candidate for the Flash treatment.

So have a look through your web site. Do you have text menus that use repetitive words? Do you utilize boiler plate text, or have repeated text areas on many pages? If thus you should let Flash’s disadvantage of being search engine unfriendly become your advantage on creating a search engine friendly site.

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