Customer Testimonials – The Treasure Hiding in Plain Sight!

By Donnie Starr On July 30, 2008 Under Small Business If you are like many small business owners, you spend a good portion of your operating budget marketing your company. Common methods include placing ads in newspapers, magazines and phone books, developing websites and the strategies to drive customers to them, buying billboard space, sending direct mail and more. Millions - no, billions - of dollars are expended annually on these expensive marketing initiatives, with varying levels of success.