Assistance With Picking A Start Up Company Name
Not long ago, I setup a company with some friends. We were on a strict time budget, so whereas setting up the logo, advertising etc. was done at a moments notice, the business name was what took us over a month to pick! Would you believe it! I used many free online tools that would combine words together to give you cool sounding company names! Trying to find a business name that not only sounded good, but secondly wasn’t already chosen was very difficult. You’d think picking a company name would be the easiest part- it’s the hardest! Hopefully these pearls of wisdom might help you reduce the time taken.
The name should tell the customer all about the company
The majority of new businesses fail within the first year. That should tell you, business is very hard. If your name doesn’t communicate with your customers what you do, you may find yourself losing out on potential custom. A company name should tell your customers exactly you do. So when you are forming your company, make a list of everything you do. Why not grab a thesaurus? Use the words that best describe the product or service, and paint the best picture possible.
Keeping the name easy, and simple
Company formations aren’t complicated (well not normally!), so neither should the process of choosing the company name. A one word company name is tricky- it’s probably already been taken. Two words, a maximum of three is must. The shorter the company name is, the easier it is to remember.
Pick a catchy company name
Keeping on the topic of choosing a simple company name, ensure when you pick a company name, you make it catchy. This is a big part of the success of some of the world’s leading brands. Customers remember catchy names. Apart from remembering the name themselves, it’s easier for them to tell their friends. Imagine a customer can remember your name from an advertisement a week later. This is what a catchy company name can do.
Researching the company name on a company formations website
Something to definitely consider is making sure the company or brand name hasn’t actually been taken before you go ahead and register it. Such a mix up will only cause you lots and lots of stress and hassle. There are several websites in the UK that will allow you to do company formations. These services will allow you to search and register a free name. If you are happy with the company name, it’s time to register. Best of luck with your new business!
Once you have chosen a company name, try Optimum Formations for help with company formation. Optium Formations expertise in UK company formations.