A Franchised Dealer in Gainesville Gives the Finger to the Recession on Account of Outstanding Marketing in Florida.

By Small Business Ideas On August 17, 2009 Under Small Business

Despite the fact that right now domestic manufactures like GM and Chrysler may go under, a franchised domestic dealership in Gainesville FL, is posting impressive numbers. A Florida seo company has caused this fantasy to become a reality at a moment in time when many dealers are closing thier doors. This accomplishment proves that American franchised dealers can in fact stay afloat and be quite profitable.

Regardless of the current economic plight, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A Florida search engine marketing company, MarketinginFlorida.com has directed the majority of Santa Fe Ford’s online marketing campaign toward ranking the dealership highly for used cars Gainesville FL

“During the past 8 months I have sold my entire stock of problem inventory, almost completely via retail sales, and for the first time in a very long time my pre-owned department is quite profitable. Marketing in Florida’s online marketing services and our competitive pricing strategies have been directly responsible for the success of my used vehicle sales department. We spend next to no money advertising our used inventory other than our internet marketing efforts and right now, about 72% of our sales come directly from our web marketing.”    Greg Waitcus, VP, Santa Fe Ford.

Santa Fe Ford’s recent success prove that today’s local auto dealers can become profitable if they adapt their business model and online marketing to be in-line with what today’s car buyers call for. It is not the mid-80′s anymore. Today’s car buyer grasps the market value of vehicles and demands full disclosure before they visit or even call a dealer.

Overwhelmingly, the 20,000+ automotive dealers in America are locally owned companies that are run by high minded businessmen who go to church, support their local community and treat their customers extremely well. With a franchised domestic dealership posting massive returns month after month, Barrack Obama and friends must find a path for the domestic auto makers to become sustainable. If GM is allowed to go away, the ripple effect may bankrupt America.

If GM and Chrysler are allowed to fail, it is the local dealers that will take the true hit on all of their existing vehicles. It is not the manufactures that are financing all that inventory, it is the local dealers. With bankrupt automakers, all of the local auto dealer’s existing new inventory would have to be instantly written down to auction levels as the vehicles all of a sudden become no different than used cars without solvent manufacture backing. For nearly all affected dealerships, those write downs would put them out of business as they would be in immediate violation of the loan agreements with their floor planners. Without the cheap financing for their inventory, very few franchised domestic dealers can survive.

Across the country automotive dealers directly and indirectly support an enormous workforce spanning many industries. They generate enormous amounts of state and local tax revenue and make a significant portion of political and charitable contributions. With unemployment over 8% and now talk of unemployment staying high thoughout the recovery, America would have a hard time recovering from loosing GM and Chrysler.

The disappearing of jobs and tax revenue at all levels would be {staggering|devestating}. Franchised auto dealers are the backbone of their local economies. Collectively, domestic dealers are the backbone of America. Domestic auto makers and congress must find a way to save Detroit or risk a very real failure of America.

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