A Creative Public Relations Tool
The human body is over 70% water, touching on virtually all of our bodily functions. It regulates temperature, and also dissolves and rids your body of a more than a few impurities and toxins.Nothing else you drink can clean and hydrate your body like pure spring water. Important? It’s the most vital fluid you can drink.
Water which flows to the surface from a subterranean spring is considered natural spring water. Characteristically, natural spring water maintains all of its minerals. Bottled spring water is better suited for your hydration needs, which is important for good health. Such water is free of the salt, sugar, flavors, impurities and toxins found in most water.
This has led to the biggest new fad– indeed, a whole new industry– all kinds of bottled waters. Predictably, the first two pages of any Google search on bottled water lists multiple websites promoting water from pure springs all over the United States, each claiming to be the purest and best tasting. This then points to the newest, most popular way to get your logo , brand, and slogan into the marketplace. It’s bottled natural spring water– sporting your company’s logo or trade mark on custom made labels. The term for this type of marketing? Private labeling.
Custom bottled water is now available as an advertising and marketing device on many websites on the Internet. This way to market your company name, logo, or message to your customers is fun, clever, and affordable. The marketing industry always looks for something new and creative; custom labeled bottled waters or sparkling waters are a pouplar innovation, especially with the new health fad of always carrying drinking water with you. Sparkling waters can also be flavored with aromas.
Public relations teams are thinking of all kinds of ways to capitalize on this trend. An imaginative PR consultant will find it difficult to run out of ideas. Politics, business, charities, churches, sports, and even family events are just a few of the possible fields for this new PR tool.
An extremely pouplar form of branding that I found was private label bottled water for wedding guests. Custom labels can be made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom and the wedding date.The bottle label can be matched to the other items commonly ordered for weddings, such as napkins. freelabelmaker is a website where you can even make private labels instantly for free.
I guess you could even use this fun gimmick to announce the birth of your first child– private label bottled water named after the baby. I am sure, given enough time, I can think of thousands of additional ways to promote private labeled bottled water, but I am sure you already get the idea .
